The Nommies brand disrupts the cookie aisle with bold flavour, feel-good energy, and soft-baked attitude. From naming and voice to illustration and packaging, every element was designed to reflect the joy of indulgence—with zero guilt and maximum fun.

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Anchored by a chunky wordmark and vibrant flavour-coded palettes, the visual identity is unapologetically playful. We developed a system of expressive characters to embody each cookie’s vibe—snacking, floating, and vibing across packs with pure serotonin energy.

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​Each pack features a flavor-forward composition that balances craveability with clarity. Messaging like “Guilt Free Snacking” and “Perfectly Chewy” is paired with oversized cookie imagery, clean callouts, and playful product names like Red Velvet Reboot and Banana Toffana, creating a dynamic shelf presence with serious personality.